A few weeks ago we ran a piece on the top five streetwear brands for fall 2017. Anti Social Social Club, a lifestyle brand founded by Neek Lurk that was originally designed for the “weird kids who get turned away from the parties”, found a spot on that list. While doing some research for that piece, we couldn’t help but notice that every item on ASSC’s site was listed as “sold out”. It definitely raised some speculation, but for a streetwear brand as fresh and popular as ASSC, it’s not uncommon for a collection or two to sell out quickly. That’s just the nature of the streetwear brand industry, especially for new brands trying to make a name for themselves. ASSC even recognizes on their site that “orders will be fulfilled in the order they are received, and therefore may sell out before a certain item is processed.”
But it turns out that Anti Social Social Club has not been playing by the rules. ASSC allegedly owes more than 1,000 customers their orders from their July 4th collection and owe those customers an average of $380 merchandise per order. While the brands website states that shipping may take up to a maximum of 34 business days, its been almost three months now since that July 4th drop. Around the streetwear world, ASSC is well known for having long shipping delays as more than 500 customers have reported two month shipping delays. Most fans recognize that for new streetwear brands like ASSC, managing the logistics behind shipping and merchandising can be problematic the first time around. More often than not, fans are patient with their brands and understand that part of the hype behind buying streetwear is the long wait before receiving your order. But ASSC’s current delays extend well beyond the time frame that most consumers are willing to wait.
Mark Silver, founder of fashion communication agency FACTORY, told HYPEBEAST that “the trick for a small brand is to be honest, explain the issue, and then make it right.” But so far Neek Lurk has remained silent on the issue as he has declined to comment. Consumers are becoming impatient and their comments on @HYPEBEASTS IG have displayed their anxiousness and displeasure. Anti Social Social Club is quickly losing favor with a lot of customers- some say they will never shop with ASSC again. Although Neek Lurk might not give a damn (he started the brand as an outlet for himself) if consumers have to wait, he is in jeopardy of losing control of a brand that has gained a lot of traction in the streetwear community these past two years.